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Bing search -- much like MSN and Live -- relied on PR, especially upon arrival. News sites were even sponsored to promote it (market budget estimated at $100 million) and the engine was tweaked such that it discriminates against Microsoft's competition.
Bing failed to gain traction and here is chronological, incomplete coverage of the subject.
=> Name it “Bing” or “Kumo” or “Live” or “MSN”, But it is Dead on Arrival
=> New Speculations About Microsoft Buying Citrix or Grabbing Yahoo! Search
=> With Vista 7 Already Disappointing, Is There a Future for Microsoft?
=> Bingeing with Microsoft and Ruining the Environment
=> Yahoo! and Microsoft Still Search for a Future!
=> Reader’s Article: Bing Against Google
=> Is This Bing or is it Bong?
=> Microsoft’s Search Engine Already Banned by Websense and by China
=> “Decisions Engine” Means Microsoft Decides What You Should Think
=> Does Microsoft Break the Law in Search of a Future?
=> From Live Search to Dead Search (aka “Bing”)
=> Microsoft Pays Company Which Recommends Bing Over Google
=> Search Engine News: Google Is Not…
=> Bing Fails, So Microsoft Proceeds to Anti-competitive Practices
=> $100,000,000 in Marketing (Imposed Ignorance) Bought Microsoft Nothing in Search
=> Microsoft Web Search and Web Browser Shunned
=> If Google Renamed, It Would Gain Another 80% Market Share
=> Microsoft Search and Other Rogue Web Sites
=> Microsoft’s Bing Spams Web Sites with Referrer SPAM and Net Applications Lies Again
=> Microsoft’s Google Chase Gets Harder
=> Microsoft Search Dives 28%. Time to Call it Quits?
=> Latest Dead Products, Delays, and Descends at Microsoft
=> No Point to Microsoft’s New Datacentres, Microsoft-dominated VMware Comes to Redmond’s Back Garden
=> Search is Still Slipping Through Microsoft’s Fingers
=> Microsoft’s Use of Bribes for Search, Only 4% of Microsoft/Razorfish Clients Used Microsoft Search
=> Google’s (Staff) Index Poisoned by Microsoft
=> Why Microsoft’s Murdoch Tactic is Similar to SCO
=> Microsoft About Anti-Google “Bribes”: Let’s Call the Whole Thing Off
=> LSE Dumped Windows for GNU/Linux; Microsoft Should Do the Same (Bing Crashes)
=> Google is Still Crushing Microsoft, Sometimes with GNU and Linux
=> “Boycott Bing” Revisited, Google Makes It Obsolete Anyway
=> Microsoft Implicitly Acknowledges Failure in Consoles, Search, and Mobile
=> Microsoft Recruits Partners to Fight Against Google
=> Microsoft Search is Down in Its Home Country
=> Lies and Denial of Service Attacks from Microsoft Bing
=> Microsoft Lost Over $5,000,000,000 Trying to Dethrone Google (in Vain)
Numbers That Microsoft Cannot Let You See (A sobering look at how Microsoft is declining in most areas, including search/online business)
=> Numbers That Microsoft Cannot Let You See
=> comScore is Microsoft is comScore is Deceiving (and How Microsoft Controls Minds)
=> Microsoft Bing in the Business of Deceit, Censorship, and Brainwash
=> Microsoft Finds Out That Bribing Doesn’t Work in the Long Term, Neither Against Google Nor GNU/Linux
=> Yahoo! Search Personnel Fired, Microsoft’s Bong (sic) Sued for Patent Violations
=> comScore — Paid by Microsoft — Finally Admits Its Figures Are Bogus, Gamed
=> Microsoft Has an Internet Problem, Relies on Lies
=> Microsoft Still Loses Billions of Dollars Online
=> Microsoft Can’t Afford to Buy Search Market Share Anymore, Kills What’s Left of Yahoo!
=> Microsoft Alleged to Have Tricked People Into Switching to Bing, Using a Rogue Site
=> Microsoft’s Bing Executives Continue to Flee While Their Company Admits Scraping Results From Google
=> Microsoft’s Search Efforts Descend Into Obscurity
GNU Emacs Pointing to Microsoft Servers With Microsoft Ads (Spying) and Other Brainwash (via DuckDuckGo)
=> GNU Emacs Pointing to Microsoft Servers With Microsoft Ads (Spying) and Other Brainwash
=> DuckDuckGo
=> Bing is Dying and Chatbots Won't Save Bing
=> Techrights Was Right About Microsoft's Chatbots Hype
=> In Spite of 'ChatGPT' Hype, Microsoft Falls Well Below 1% in Russia (for Search)
=> The Collapse of ChatGPT (and Microsoft’s Bing), Plus More Layoffs
=> Microsoft and Its Proxies Are in a Freefall
=> Techrights
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