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● 06.15.23

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●● Why You Should Quit YouTube – Part 7: The ‘Creators’ as the Enemies of YouTube

Posted in Google, Videos at 12:03 am by Dr. Roy Schestowitz

Series parts:

New Series: Why People Everywhere Should Quit YouTube

=> 1 New Series: Why People Everywhere Should Quit YouTube

YouTube’s New Management: Time’s Up, Start Paying and Watch Ads, Don’t Use Free Software

=> 2 YouTube’s New Management: Time’s Up, Start Paying and Watch Ads, Don’t Use Free Software

Why You Should Quit YouTube – Part 3: Google Exploits Creators, It’ll Get Even Worse

=> 3 Why You Should Quit YouTube – Part 3: Google Exploits Creators, It’ll Get Even Worse

Why You Should Quit YouTube – Part 4: Financial Crunch Time

=> 4 Why You Should Quit YouTube – Part 4: Financial Crunch Time

Why You Should Quit YouTube – Part 5: The Real Enemy Has Become Sanity of Users

=> 5 Why You Should Quit YouTube – Part 5: The Real Enemy Has Become Sanity of Users

Why You Should Quit YouTube – Part 6: The ‘Audiences’ as the Enemies of YouTube

=> 6 Why You Should Quit YouTube – Part 6: The ‘Audiences’ as the Enemies of YouTube

YOU ARE HERE ☞ The ‘Creators’ as the Enemies of YouTube

Summary: ‘Creators’ in YouTube are basically serfs and even so-called ‘influencers’ gradually find out that revenue prospects were at best temporary; on top of this there’s a lot of censorship without due process

=> censorship without due process

MOST people who use YouTube are only ever watching material, not contributing any material of their own (except perhaps comments on videos). The reasons for these people to leave YouTube were covered in the last part. Today we focus on people who upload videos, i.e. “creators” and sometimes self-styled ‘influencers’ (fancier term for marketers).

=> in the last part

“Today we focus on people who upload videos, i.e. “creators” and sometimes self-styled ‘influencers’ (fancier term for marketers).”

The main issues are free speech and ‘monetisation’ or distribution of rewards/awards. Alphabet claims to have over 5 billion dollars a year in YouTube revenue (not the same as actual profit), so where does all this money go?

YouTube has, over the years, promoted various kinds of paid subscriptions to YouTube. These didn’t seem to succeed in the business sense, so YouTube keeps trying again and again. Twitter had the same perils (e.g. “Blue”) as debt piled up and the company struggled to make actual profits.

It should be noted upfront that users who pay for YouTube will not see any of that money funnelled to actual creators. It all goes to YouTube, the company, i.e. to rich Google/Alphabet shareholders.

“It should be noted upfront that users who pay for YouTube will not see any of that money funnelled to actual creators.”

We’ll come back to monetary issues in just a moment.

One major issue in YouTube is censorship. The rules change all the time (range of “permissible” speech) and sanctions may vary from shadowbanning to demonetisation. In some cases, videos can be forcibly removed (blackmail/coercion is common; remove this, or else!) and entire channels can be suspended if not permanently removed. There’s no lack of examples of that. We previously mentioned how ‘underfunded’ Google does not handle actual appeals and seldom overturns decisions even when mistakes are made (unless there’s significant backlash in another platform, such as Twitter). Google or YouTube moreover retroactively applies new speech restrictions to old videos, then issues a strike against them. This means that videos published today may get you banned in the future, even if they were in compliance with the rules at the time they were initially published.

According to what people told us, GNU/Linux content is being demonetised almost immediately. There’s also strong evidence and material, based on channels that focus on the theme. Since there’s no transparency in moderation (faceless censors who call “misinformation” anything not deemed “advertiser-friendly”), they can always deny that this is happening, in effect gaslighting people whom they’re muzzling with impunity.

“According to what people told us, GNU/Linux content is being demonetised almost immediately.”

“I think I remember a case,” one person said in IRC this week, “where a 12 year old kid hated a channel so much [that] he registered a fake company with YouTube’s content ID to take down every video; how easy it is to take down videos [sic] than to appeal it because appealing it would do nothing but dox you to the person who took down your video…”

And “what I hate about the content ID system,” he added, is that “anyone can make up a fucking company and not prove the legal existence of it… and take down videos. I mean, all it took is a 12 year old kid, who wanted to do mass censorship on YouTube, to do it [...] the lesson here is that counter-claims in YouTube are shit [...] you might as well just hire a lawyer to sue YouTube and the kid [...] and then they’ll back down.”

Quite a few popular channels were completely destroyed this way. In some cases, the people who ran the channels gave up and stopped producing new material. It just wasn’t worth the trouble anymore.

“There are a lot of fake DCMA take-downs and YouTube toes the line,” another person told us. “If you are a “creator” on the other hand, tough.”

Here are some examples:

●●●● YouTubers’ Channels Are Being Held Hostage With Fake Copyright Claims

●●●● YouTube restores Lofi Girl account after false copyright claims | Engadget

●●●● Fake ‘YouTube’ DMCA Notices Exploit Suspension Fears to Install Malware

●●●● Bungie Unmasks Fraudulent DMCA Spammer As A ‘Destiny 2’ YouTuber

●●●● Thanks To Automated Copyright Claims And A Troll, Infamous CounterStrike Clip Gets A DMCA Takedown | Techdirt

“Then there are the complaints that “creators” get basically no money for their YouTube videos regardless of how many viewers the video brings in,” the person added. Louis “Rossmann has gone over the numbers several times but never has any text that stands on its own. [Bryan] Lunduke and DT [Derek Taylor/DistroTube] have both complained repeatedly as well. There are nonetheless a lot of economic reasons not to promote YouTube. The people who make videos tend to get nothing or almost nothing. Then, as Lunduke and some others have pointed out, the string “Linux” in the title ensures demonetization at least during the peak where at least a little money might have come in.”

“The person points out that advertising does not require JavaScript and malware-laden scripts are so common in advertisements that they are known as malvertisements.”

“The guys who ran the Swedish site GnuHeter would have been interesting to interview if they still remember anything. They tried to make the site ad-based and it was loaded with ads but the ad company always refused to pay them claiming they were false clicks. Similar to how DT and Lunduke and other have reported demonitizaton of YouTube videos containing the string “Linux”. LF [Linux Foundation] should have gotten in and pressured Google about that, that’s another thing you can fault LF for.”

=> Linux Foundation

The person points out that advertising does not require JavaScript and malware-laden scripts are so common in advertisements that they are known as malvertisements. It has afflicted even big name companies, not just dodgy sites. That is because the ads are served by a third party which gets its ads from yet another entity. No part of the chain has accountability.

For more information see:

●●●● Malvertising via brand impersonation is back again

●●●● Billions of Google users warned of Amazon ‘malvertising' that sneakily empties your bank account | The Sun

In short, prospects of being paid for the work become grimmer (more and more over time) and even the ability to keep one’s videos (or channel) online rather than offline — as there are arbitrary reasons to take down whole channels — should be considered a priori. Google is not a charity and choosing YouTube as a video host is very risky. Over time it puts off users, i.e. channel audiences, and things have further deteriorated this year. As ZedHedTed put it last night, “the fact that the official YouTube app is the worst YouTube experience, the censorship of crypto channels pushing those channels to Odysee, and I heard they recently started putting ads on videos that uploader didn’t monetize & then took all the money for themselves.”

“It’s a trap; you must accept everything that comes later (changes to YouTube policy) or lose all your work.”

Yes, YouTube started putting ads in videos I uploaded over a decade ago. I didn’t allow ads in those. They’re howtos for Free software.

As ZedHedTed put it last night, YouTube says something along the lines of, “don’t wanna monetize your video? we’ll monetize it for you and give you 0% of the cut!”…

Whatever you’re consenting to with YouTube today isn’t the same agreement that applies to you years down the line. You’re forced to accept whatever change they make later (or lose the whole channel). It’s a trap; you must accept everything that comes later (changes to YouTube policy) or lose all your work.

What sane person who put up with it, in retrospect? █

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