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● 06.13.10

●● Gates Foundation is Policing Its Message Using Viewchange.org — to Guard Against Critics

Posted in Bill Gates, Marketing, Microsoft at 8:00 pm by Dr. Roy Schestowitz

Summary: Another piece of the immense PR machine employed by the Gates Foundation is revealed

LAST MONTH we showed that the Gates Foundation was using and recruiting additional, external PR agencies (via Edelman) to glorify itself and deceive the public. This was not surprising, but seeing exactly who’s involved helps understand this whole marketing operation. A few days ago we found this new article, which says:

=> ↺ Gates Foundation | recruiting additional, external PR agencies (via Edelman) to glorify itself and deceive the public | ↺ this new article

Hanamura is working to create a tool, Viewchange.org, which helps consumers of media find exactly the stories they want. The Gates Foundation commissioned Viewchange.org to solve the problem of story telling around their work. It will be focused on telling stories of social progress and challenges, but will be applicable more broadly.

As we explained previously, the Gates Foundation is highly reliant on PR and it uses legions of workers to brainwash everyone and make people all around the world love a villain. As longtime readers are probably aware, we also have pages documenting the activities of Microsoft’s PR agencies and AstroTurfing. Microsoft even talks about it this week (to an extent). The title says, “How Microsoft Does Social Recruiting” (we have many examples of that). Tomorrow we will cover many stories that the Gates Foundation generated last week and we will show the truth behind them. █

=> ↺ Microsoft’s PR agencies | ↺ AstroTurfing | ↺ talks about it this week

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