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● 02.10.10

●● Eye on Apple: Hype Machine Backfires

Posted in Apple, Marketing at 5:23 pm by Dr. Roy Schestowitz

Summary: Some news about the iPad [1, 2, 3, 4, 5], mostly from IDG

• iPad hype drives away consumers, survey says

=> ↺ iPad hype drives away consumers, survey says

When the over-the-top hype met the reality of Apple’s iPad, a majority of consumers decided they didn’t need, and wouldn’t buy, the new device, a survey published today said.

• Opinion on the iPad Plummets Post-Intro

=> ↺ Opinion on the iPad Plummets Post-Intro

With all of the hype surrounding the introduction of Apple’s iPad, it was practically impossible for the device to live up to the runaway expectations. While it’s impossible to please 100 percent of the crowd, Apple may be finding that as time goes on, people like what they see less and less.

• iPad Study: The More You Know, The Less You Want One

=> ↺ iPad Study: The More You Know, The Less You Want One

• iPad Interest Evaporates, But Math is Fuzzy

=> ↺ iPad Interest Evaporates, But Math is Fuzzy

• iPad ‘No Tablet,’ Says Ex-Apple Exec

=> ↺ iPad ‘No Tablet,’ Says Ex-Apple Exec

The iPad is too big and lacks communication capabilities, argued the former Apple executive who oversaw the demise of the company’s iconic-but-flawed Newton more than a decade ago.

• The iPad questions Apple won’t answer

=> ↺ The iPad questions Apple won’t answer

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