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Posted in Deals, Finance, Marketing, Microsoft at 11:24 am by Dr. Roy Schestowitz
Summary: Microsoft sells Razorfish
THIS was more or less expected [1, 2, 3, 4, 5], but now it is official.
=> 1 | 2 | 3 | 4 | 5 | ↺ it is official
French advertising company Publicis Groupe SA has agreed to acquire Microsoft Corp.’s digital ad firm, Razorfish, in an effort to grab more of the ad dollars that are flowing to the Web.
Some people misinterpret the story, which shows Microsoft getting smaller and reaching out for money now that it's also borrowing money. This whole thing counts as either Microsoft chopping a division or laying off staff; it is just organised differently and it bodes negatively for Microsoft, no matter how much lipstick they put on the pig. █
=> ↺ misinterpret | now that it's also borrowing money
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