This page permanently redirects to gemini://gemini.techrights.org/2007/05/28/novell-sex-sells/.

● 05.28.07

●● Novell Accused of Using Sex to Sell

Posted in Marketing, Microsoft, Novell, SLES/SLED at 6:59 am by Dr. Roy Schestowitz

In a short and mystifying article, Novell criticisms are raised (or at least echoed). These are related to marketing.

=> ↺ These are related to marketing

The chap behind the Secret Diary of Steve Jobs blogsite lambasted Novell for its puerile guerrilla marketing effort, saying it’s not cool to use hot girls to flog merchandise — and it hasn’t worked anyway.

Let’s remind ourselves of marketing spoofs that Novell recently used to promote SUSE. Another case of “sex sells”? Be the judge. Microsoft has had some similar problems recently.

=> ↺ “sex sells” | ↺ has had | ↺ similar problems

Share in other sites/networks: These icons link to social bookmarking sites where readers can share and discover new web pages.

Permalink  Send this to a friend

=> Permalink | ↺ Send this to a friend

=> Techrights

➮ Sharing is caring. Content is available under CC-BY-SA.