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● 04.29.07

●● The Attitude Problem: Competing Against an Enemy of Your Enemy

Posted in Marketing, Novell, Red Hat, Videos at 11:06 pm by Dr. Roy Schestowitz

Last year we saw some Red Hat spoofs which referred to the Microsoft/Novell deal. I don’t know if the following is a spoof or a real commercial, but given Novell’s utter disregard for Red Hat (they clearly forget where Linux came from), nothing seems impossible.

=> ↺ Red Hat spoofs | ↺ Novell’s utter disregard for Red Hat | ↺ forget where Linux came from

As argued many times before, Novell sees Red Hat as its main rival, rather than stay focused on Microsoft, which is where a large userbase is up for grabs. Novell should have and could worked more closely with Red Hat, not scrutinise them. As a matter fact, a Novell deal with Red Hat did not seem like such a crazy idea back in November, based on what we discussed in the SUSE mailing lists. An enemy of one’s enemy is a friend, but Novell chose to make a deal with the enemy, to hurt what could have been a good friend.

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